COUNT THE ACCOUNTS. THEN THE COST.
Crickets vs Later
Later organizes pricing around social sets and users. Each set contains one profile per supported network. Crickets+ lets you group several profiles from the same network by brand for one flat price.
Free forever with three accounts. No credit card required.
How the pricing works
Later Starter is $18.75/month billed yearly ($225/year) for one social set and one user. Growth is $37.50/month billed yearly ($450/year) for two sets and two users; additional sets cost extra.
Crickets+ is $19/month total, or $199 billed once per year. Studio is $29/month or $299/year and adds image editing, brand logos, API/MCP, and webhooks. Unlimited accounts does not mean unlimited publishing or storage.
Keep brands organized
Later social sets group profiles by brand or client. Crickets brands group accounts, including multiple profiles on the same network, without a fee for each extra account.
Check the networks you need
Later lists Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube, and Snapchat. Its published coverage does not list X / Twitter or Bluesky.
Crickets lists X / Twitter, Facebook, Instagram, LinkedIn, YouTube, Bluesky, TikTok, Pinterest, and Threads. Connections roll out as permissions and approvals are ready; supported account types vary. Check Social Connections before choosing a tool.
Which one fits your work?
Choose Later if you need its visual planning, supported networks, best-time suggestions, or collaboration tools. Crickets fits a solo manager handling several brands who wants predictable account pricing.
You do not need to keep paying for a scheduler out of habit after a price rise or a slower workflow. Try the sample demo, check your account types, and compare the full cost for the accounts you manage.
Checked October 13, 2026. Later’s published pricing and features. Prices are USD, before applicable taxes. Features differ; these are pricing comparisons, not identical plans.
Before you switch.
Does Crickets charge for each brand or account?
Brands are included on every plan. Free connects three accounts. Crickets+ includes unlimited connections for $19/month or $199/year, with no per-account fee. Studio is $29/month or $299/year.
Can I move my existing posts automatically?
Crickets does not import another scheduler’s queue or unrelated social history. Review your existing schedule before switching, then create new drafts in Crickets. Avoid scheduling the same post in both tools.
Does unlimited accounts mean unlimited publishing?
No. Storage, publishing, and platform limits apply. Every plan includes 30 𝕏 publications per customer per month, in a period anchored to signup. Platform permissions and supported account types still apply.